✅ Your $40M Blueprint Is Unlocked
✅ Your $40M Blueprint Is Unlocked
This is the exact system I used to scale 4 brands past $40M in sales — and now you can install it into your business, step-by-step.
The $40M Blueprint
The $40M Blueprint
How I Scaled Multiple Brands to 7 & 8 Figures – And How You Can Apply the Same System to Your Business.
By Gary Guerrero Jr.
Founder of Lag Shot Golf, Scratch Golf Academy, and GGG Marketing. ClickFunnels 2CC, 2CCX, & E-Commerce Entrepreneur of the Year Winner!
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Table of Contents
Introduction
Step 1: Build the Foundation
- Why You Should Not Start With Shopify
- The Power of Long-Form Sales Pages
- The Michael Fry 12-Step Copy Formula
- Affiliate Launch Secrets: Dream 100 Strategy
- Influencer and Email List Launch Strategy
- Tools to Discover Your Real Target Demographic
Step 2: Increase Your Average Order Value (AOV)
- Our $119 → $160 Funnel Breakdown
- Bold Upsells & Value Ladders
- Why “He Who Can Spend the Most, Wins”
- Retargeting Systems
- Exit Pop-Ups & Email Funnels
- Tracking Tools: Hyros + Alternatives
Step 3: Build Your Content Machine
- Content Pillars & the 180+ Monthly Posts Framework
- Testing Ads With Organic First
- Using Virality to Find Ad Winners
- The Content Engine & Cross-Platform Strategy
- Content is Your Testing Ground
- Organic Content Strategy = Speed to Scale
Step 4: Engage, Convert & Segment
- DM Automation & Daily Engagement Loops
- DM Engagement Loop (15 Minutes)
- Segmenting for Smarter Follow-Ups
- Email Flows & Comment-to-Customer Strategies
- Simple Segmenting with ClickFunnels & Typeform
Step 5: Scale With Ambassadors, Distribution & Marketplaces
- How Ambassadors Drove 15% of $25M Sales
- Our Bonus & Payout System + Used Product Strategy
- Tools to Build Affiliate Systems
- Wholesale Expansion & Global Distribution
- Amazon, Walmart, eBay & Brand Lift
Case Studies & Real Results
- Case Study #1: Lag Shot Golf
- Case Study #2: Scratch Golf Academy
- Case Study #3: Golf Fanatics
- Case Study #4: GGG Marketing
Final Step: Apply This to YOUR Business
- Why Now Is the Time
- What Happens If You Wait
- What We’ll Cover On the Strategy Call
- Book Your Free Call
Introduction
If you’re reading this, it means you’re serious about growing your business. Not just with random tactics or trends — but with a proven system that has generated over $40 million in online sales.
This isn’t theory. This isn’t recycled content from YouTube.
This is the exact blueprint I used to:
- Scale Lag Shot Golf from $0 to $1.3M in 59 days, and ultimately to $15M in 18 months
- Grow Scratch Golf Academy to over $10M in digital product revenue
- Launch Golf Fanatics to $1M in its first year
- Build GGG Marketing into a 7-figure SEO and web design agency
This system works in any niche — especially in e-commerce and digital product businesses. It’s built around five core steps, and each one is designed to stack on top of the other for exponential growth.
The goal of this guide is simple:
To give you everything I wish I had when I started.
Each step includes real-world examples, tactical frameworks, and insights you can implement immediately.
You’ll walk away from this blueprint with:
- Clarity on what to do next
- Tools to optimize your business fast
- And the opportunity to schedule a free 1:1 strategy call to help you apply it all
Let’s continue — here’s Step 1: Build the Foundation, exactly as we built it together:
Step 1: Build the Foundation
If you only have one product, don’t start with Shopify. That’s one of the biggest mistakes I see new business owners make.
Shopify is an amazing platform — but it’s best when you already have multiple SKUs, an offer ladder, and a real brand story.
In the early stages, it’s too scattered. It doesn’t convert cold traffic the way a long-form sales page does.
When we launched Lag Shot, we had one product — the Seven Iron. We built a long-form funnel in ClickFunnels, and that single page generated $1.3M in just 59 days.
Use Long-Form Sales Pages to Convert Cold Traffic
We didn’t even build a Shopify store until over a year later, once we had a product line.
Instead, we focused on one page, one offer, and one mission.
A long-form sales page allows you to:
- Control the story
- Keep the user focused
- Educate them
- Show proof
- Sell with confidence
Michael Fry’s 12-Step Sales Letter Formula
Every one of my sales pages follows this framework. It’s proven. It works.
- Headline
- Subheadline
- The Big Problem
- Your Unique Mechanism
- Your Story
- Proof
- The Offer
- Value Stack
- Scarcity / Urgency
- Guarantee
- Call to Action
- FAQ
Pro Tip:
Add testimonials, product demonstration videos, before/after, and lots of social proof to increase conversions.
How I Made $154,000 in a Single Day
When we launched Lag Shot, we built what we call the Dream 100 list.
That’s a list of:
- Affiliates
- Email list owners
- Influencers
- Niche partners
Leverage Other People’s Audiences
We also launched to our email list at Scratch Golf Academy, which had been building for years.
But if you don’t have a list? Go find people who do.
- Email list owners
- Bloggers
- Influencers on TikTok/Instagram
- Content creators in your niche
- Media buyers
- Podcast hosts
Give them 15-30% of every sale. It’s free traffic until you convert it.
This strategy has built some of the biggest launches in internet history.
Email Marketing Still Converts Better Than Anything
We’ve generated over 600,000 leads with one funnel at Scratch Golf Academy and over 1 million total.
You need to be building an email list from Day 1.
- Use exit popups
- Add lead magnets
- Run giveaways
- Use influencers to drive opt-ins
If I had to start over, I’d build my list first and everything else second.
Research Your Real Target Audience
Most entrepreneurs never take the time to figure out who they’re really selling to.
Here’s how to get clear:
- Use Facebook Audience Insights to find age, gender, income, and interest overlaps
- Search Reddit and Quora threads to see what your customers complain about
- Use Google Trends, SparkToro, and AnswerThePublic to find keywords
- Read Amazon reviews in your niche to discover language and pain points
- Join niche Facebook Groups and take notes
Don’t skip this step. It drives every decision you make moving forward.
🔍 Not sure how to launch your first funnel?
Let me help you build it the right way — the same structure that scaled Lag Shot to $1.3M in 59 days.
Let me help you build it the right way — the same structure that scaled Lag Shot to $1.3M in 59 days.
Step 2: Increase Your Average Order Value (AOV)
Once you have a converting sales page, your next focus should be boosting your Average Order Value (AOV).
Why?
Because AOV determines how much you can spend to acquire a customer — and in marketing, that’s everything.
Let me give you a real example from Lag Shot:
We started by selling just the Lag Shot Seven Iron for $119.
Once a customer bought, we presented an upsell:
The Lag Shot Driver for $159 — and we gave them a Wedge for free.
This one bold move increased our AOV from $120 to $160, and that driver offer converted at 25%.
That extra $40 in AOV gave us way more buying power when running Facebook ads.
He Who Can Spend the Most Wins
This is a marketing truth that most people don’t fully understand.
Let’s break it down:
If your AOV is $120, and you want a 2X return on ad spend, the most you can spend to acquire a customer is $60.
But if you increase your AOV to $160, now you can spend $80.
That means you can outbid competitors in the ad auction and dominate the feed — especially during high-cost seasons.
A higher AOV = more freedom = more profit = faster scaling.
How to Create a Bold Upsell Funnel
Think like this:
- Step 1: Core product
- Step 2: Logical upgrade or bundle
- Step 3: Complimentary product
- Step 4: Downsell for people who decline
At Lag Shot, we:
- Sold a single club (Seven Iron)
- Then offered a golf Driver
- Then threw in a free Wedge to make the offer irresistible
You can do the same with physical products, digital offers, info products, courses — anything.
Pro Tip:
Bold upsells convert. Safe ones don’t.
Your Value Ladder Starts Here
Your value ladder should include:
- Front-end offer (low-ticket)
- Mid-ticket upsell
- Backend high-ticket product
- Subscriptions or memberships
Each layer should provide more value and deeper transformation.
This is how you go from $100 orders to $1,000 lifetime value.
Retargeting Is Non-Negotiable
You must have a retargeting funnel in place.
Run remarketing ads on:
- Facebook and Instagram (retarget website visitors, video viewers, and engagers)
- YouTube (retarget watchers and subscribers)
- Google Display Network (retarget visitors across the web)
Retargeting campaigns often yield the highest ROAS — and plug the biggest holes in your funnel.
Exit Popups & Email Funnels
If you’re using a long-form page, include:
- Exit-intent popups that trigger when a user tries to leave
- Lead magnets or “save my cart” offers
- Welcome discounts or “you forgot something” offers
Then build an email funnel that:
- Reminds them of the product
- Showcases social proof
- Answers objections
- Includes urgency or bonuses
At Lag Shot, we converted 5–10% of exit popups into buyers with email.
If You’re on Shopify Already
If you already have a store with lots of SKUs, install plug-ins that enable post-purchase upsells.
Recommended tools:
- Zipify OneClickUpsell
- ReConvert
- CartHook
- Bold Upsell
- Honeycomb
This allows you to mimic what ClickFunnels does — inside Shopify.
LagShotGolf.com now uses Shopify for the main store, but we still use ClickFunnels for specific funnels and upsells.
Tracking Tools for Scaling
You cannot optimize what you can’t measure.
At Lag Shot, we use Hyros — a high-end ad tracking tool that shows true attribution across all platforms.
Here are other great options:
- Triple Whale
- Northbeam
- AnyTrack
- Elevar
- Honeycomb
Also, make sure you install:
- Facebook Pixel
- Google Tag Manager (GTM)
- Server-side API tracking
Send back conversions to Facebook for higher quality scores and better optimization.
📈 Curious how much more you could spend on ads if your AOV was dialed in?
I’ll show you — and walk you through the exact upsell strategy we used to jump from $120 to $160 AOV.
Step 3: Build Your Content Machine
Now that your offer converts and your funnel is optimized for AOV, it’s time to build the machine that drives consistent traffic, data, and visibility: Content.
Most brands fail because they don’t know what to say — or they only create content when they feel like it.
We flipped that. We built a system.
At Lag Shot and across all my companies, we consistently create 180+ posts per month.
That’s 6 platforms × 30 days = 180 opportunities to reach new people.
The 6-Platform Content Strategy
We post daily on:
- Tiktok
- YouTube Shorts
- Twitter (X)
We repurpose videos across platforms to increase reach without multiplying effort.
For scheduling, we use Later.com — our secret weapon for managing everything.
Test Messaging With Organic Before Running Ads
Before you spend thousands on ad testing, use your content.
Post multiple versions of a hook, headline, or offer and track:
- Views
- Engagement
- Shares
- Saves
- Comments
If something gets 3–5x more views than your average — it’s a winner.
We take that content and instantly turn it into an ad.
It already has proof. It’s already working. Ads just scale it.
Viral Posts = Instant Ad Winners
If something goes viral on Instagram or TikTok, we move fast.
We grab the post, tweak it into an ad, and put a budget behind it.
These are some of our highest-converting ads ever — because they were proven organically first.
No guesswork. Just scale.
Your Content Engine
Here’s how to build your machine:
- Choose 3–5 content pillars (e.g., education, testimonials, behind the scenes, product demos, pain point breakdowns)
- Batch 10–15 videos at a time
- Edit in bulk (use tools like CapCut or Veed)
- Schedule weekly with Later.com
- Track performance monthly
This allows you to show up daily, test new ideas, and build authority — without burning out.
Content is Your Testing Ground
Most marketers get this backward.
They run ads first and lose money figuring out what works.
Then they give up and say “Facebook doesn’t work anymore.”
That’s not the play.
Create content first. Find what works. Then scale with ads.
This one shift will save you thousands of dollars and months of frustration.
Organic Content Strategy = Speed to Scale
Here’s why this works so well:
- It's fast
- It's free
- It trains the algorithm
- It reveals what your audience actually wants
- It creates warm traffic for retargeting
This is exactly how we scaled multiple brands to seven and eight figures — and why Step 3 is the growth engine behind the $40M Blueprint.
Want some help creating your content machine?
Click below, fill out the quick form, and schedule your free session:
Step 4: Engage, Convert & Segment
This is where the traffic you’ve attracted turns into real customers.
Now that you’ve built content that draws attention and a funnel that converts, it’s time to create systems for engagement, automation, and monetization.
Most businesses leave massive money on the table simply because they don’t follow up.
DM Automation: Comment → Customer
One of our favorite strategies is comment-to-DM automation.
Here’s how it works:
- You create a post that offers your lead magnet — like the 40M Blueprint.
- You ask people to comment a keyword (e.g., "scale").
- An automation tool like ManyChat or MobileMonkey instantly DMs them the blueprint link.
This works 24/7.
We call it a mini conversion funnel in your comments.
You grow your list, increase engagement, and drive traffic to your funnel — automatically.
Daily Engagement Loop (15 Minutes)
Want more visibility? Beat the algorithm with manual engagement.
Every day:
- Like and comment on 10–15 posts in your niche
- Respond to DMs within 24 hours
- Repost UGC (user-generated content)
- Tag others in your stories
- Follow ideal customers or partners
It builds trust, improves your ranking in the feed, and leads to DMs and conversions.
Segmenting for Smarter Follow-Ups
Not every lead is the same.
Some people:
- Watch your video but don’t click
- Opt-in but don’t book
- Book but don’t show
- Buy but never come back
Each one should trigger a specific email or retargeting campaign.
Tools like Klaviyo, ActiveCampaign, and ConvertKit allow you to:
- Create behavior-based automation
- Send emails based on clicks, views, and form fills
- Score leads based on intent
- Trigger reactivation sequences
This is how you turn 1,000 leads into 300 customers instead of 50.
Segmenting for Smarter Follow-Ups
If they’ve downloaded your blueprint, here’s a simple 7-day sequence that converts:
- Day 1: Deliver the blueprint + build credibility (your story, proof, credibility)
- Day 2–3: Educate — break down common mistakes and provide tactical insights
- Day 4–5: Case studies + testimonials
- Day 6–7: Offer + urgency + link to book a strategy call
Always add value first — don’t just pitch.
We’ve used flows like this to generate hundreds of thousands in backend revenue — completely automated.
Simple Segmenting with ClickFunnels & Typeform
On our funnel, we include a 2-minute Typeform survey to pre-qualify leads.
It asks questions like:
- What type of business do you run?
- What's your currently monthly revenue?
- What's your biggest challenge?
Based on their answers, we know who to prioritize, how to follow up, and what offer to present.
Book Your Strategy Call Now
Click below, fill out the quick form, and schedule your free session:
Step 5: Scale with Ambassadors, Distribution & Marketplaces
Once you’ve dialed in your content, funnel, and follow-up — it’s time to scale beyond paid ads and unlock exponential growth through partnerships, affiliates, and third-party platforms.
Most businesses stop at ads.
But this next step is where we added millions in additional revenue — with predictable, low-cost acquisition.
Our Ambassador Program Drove 15% of $25M in Sales
At Lag Shot Golf, we built an ambassador program using Shopify + a tool called UpPromote.
We started simple:
- 15% commission to new ambassadors
- 20% after they make 25 sales
- Unique referral links and dashboard
- Monthly performance reports
Here’s what made it different…
We Used Returned Inventory to Fund Ambassador Growth
Most e-commerce brands sit on returned product. We turned it into a marketing machine.
Anytime we get a returned or like-new club, we don’t put it back in inventory.
Instead, we:
- Send it to a new ambassador
- Treat it like a sample
- In exchange for a review, testimonial, or social content
This way, we didn’t burn through new product and our CAC (customer acquisition cost) was essentially $0.
The cost of the returned product became our marketing budget.
No one talks about this strategy — but it’s been huge for us.
We Run Ads to Acquire Ambassadors
Yes — we actually run ads to recruit ambassadors.
We also:
- Assign a full-time ambassador manager
- Run monthly contests and bonuses
- Host giveaways and gamified competitions
- Feature top ambassadors on our social channels
- Offer exclusive merch and recognition
This keeps the program buzzing — and it creates real brand advocates who keep selling even when ads slow down.
Ambassadors = Fixed Marketing Cost
With paid ads, your CPA can swing wildly:
$30 one week… $70 the next.
But with ambassadors?
- We know it’s always 15–20%
- It’s fixed
- It’s performance-based
- And they bring in warm traffic
Some months, our top affiliate made more than our ad buyers.
Affiliate Platforms to Use
If you’re not using Shopify, or want alternatives:
- GoAffPro
- Refersion
- FirstPromoter
- Tapfiliate
- Post Affiliate Pro
Pick one, and start building your program.
You can have hundreds of ambassadors or affiliates working for you 24/7 — and you only pay when they make a sale.
Wholesale & Global Distribution
This is one of the most overlooked forms of revenue.
Once your product proves itself:
- Start reaching out to shops, unique stores, or specialty retailers
- Offer wholesale pricing with set minimums
- Lock in recurring POs (purchase orders)
- Offer free samples to key accounts
- Negotiate country exclusivity deals
We now have distribution in multiple countries that brings us consistent revenue — with zero ad spend.
Once they’re set up, these partners promote your product on their own dime. And many of their customers end up coming to your main website for more.
Amazon, Walmart, eBay = Brand Expansion
You must be on marketplaces.
Even if you don’t love Amazon, you can’t ignore it. It’s search-based traffic and builds trust.
We’ve sold on:
- Amazon
- Walmart Marketplace
- Ebay
- TikTok Shop
And here’s the key:
Even if your affiliates or resellers are pushing traffic to Amazon, many customers still come to your main site to buy — because it looks more legit or has better bundles.
This is brand lift that you don’t even see in attribution reports.
It’s one of the biggest secrets to scaling past 8-figures.
Need Help With Distribution or Global Expansion?
Click below, fill out the quick form, and schedule your free session:
Real Case Studies: Proof That This System Works
Case Study #1: Lag Shot Golf
Lag Shot was built from scratch — no funding, no outside investment, and no guarantees.
We launched with a single product, a long-form sales page, and a carefully built Dream 100 list of partners.
In just 59 days, we hit $1.3M in sales.
Then we scaled to $10M in our first year, and ultimately to $15M in 18 months, earning the prestigious Two Comma Club X Award from ClickFunnels.
In 2022, I was named the ClickFunnels E-Commerce Entrepreneur of the Year, competing against over 100,000 entrepreneurs.
We won because of the exact system you just read — and we executed it relentlessly.
Case Study #1: Lag Shot Golf
I started this company in 2016, hand-building every funnel, website, and product with my team of designers, coders, and developers.
By 2018, we moved everything over to ClickFunnels and saw explosive growth.
Within the first year, we earned the Two Comma Club Award for over $1M through a single funnel.
To date, we’ve:
- Collected over 1,000,000 leads
- Acquired more than 200,000 paying customers worldwide
- Generated 545,000+ YouTube subscribers
- Surpassed 90 million YouTube views
- Built a social following of over 750,000 across all channels
This was one of the earliest digital product brands in the golf industry — and it remains one of the most successful.
Case Study #3: Golf Fanatics
Launched in 2020 alongside Adam Bazalgette, Andrew Rice, and Terri Rice — I owned 40% of the company and built all the systems, funnels, and digital product lines.
Within the first year, we scaled to over $1 million in revenue through a combination of:
- Online schools
- Digital programs
- Sponsorships
- Partner offers
After I sold my shares, the business slowly declined and was eventually sold to a competitor.
Why?
Because the systems left when I did.
This shows the value of having the right blueprint and execution team in place.
Case Study #4: GGG Marketing
In 2011, I launched my own web design agency — GGG Marketing.
Within the first year, I built 25 websites, and in Year 2, I converted nearly half of those clients into monthly SEO retainers.
Within 3 years, we had eight locations across Florida, and I was charging between $3,000 and $125,000 per site.
Our biggest client — a personal injury law firm — paid $17,500/month for two years, and I never met them in person.
This agency hit 7 figures and gave me the foundation to understand every angle of digital marketing — from SEO and PPC to CRO, branding, and funnel optimization.
I’ve run an agency. I’ve partnered with influencers. I’ve built my own eCommerce empire.
And now, I want to help you do the same.
The Final Step: Apply This to YOUR Business
If you’ve made it this far, you’ve seen the power of this blueprint.
Now the only question is…
Will you try to piece it together alone?
Or will you let someone who’s already done it help you skip the guesswork?
Because here’s the truth:
- You could figure this out on your own — but it will take years, wasted ad spend, and missed opportunities
- Or you can book a free 1:1 strategy call and get clarity in the next 48 hours
- No fluff. No pitch. Just pure value and a customized plan
Here’s What You’ll Get On the Call:
- A full audit of your current strategy
- Tactical steps to optimize your funnel, content, and AOV
- Insight into your numbers, targeting, and messaging
- Clarity on what’s holding you back
- A customized growth plan using the 40M Blueprint framework
Spots are limited — I only work with a small number of business owners each month.
This is your shot to break through the noise, fix what’s broken, and finally get the clarity you’ve been searching for.
Now Is Your Time to Scale Your Business!
Click below, fill out the quick form, and schedule your free session: